Crisis, Issues and Reputation Management

by Andrew Griffin and Andrew Griffin

Book Overview

Handling a crisis and knowing how to manage the potential reputational damage that can occur has become a top priority for all businesses. Learn from international brands like Nestle, Unilever, McDonalds, Cadbury, RBS and more, to discover the value of reputation management and how to effectively and proactively approach the Corporate Social Responsibility of your business.

Whether it is an internal or external crisis, now more than...

• Format: Paperback
• Language: English
• ISBN: 0749469927
• ISBN13: 9780749469924
• Release Date: April 2014
• Publisher: Kogan Page
• Length: 280 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"