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Paperback Creatures of Politics: Media, Message, and the American Presidency Book

ISBN: 0253007526

ISBN13: 9780253007520

Creatures of Politics: Media, Message, and the American Presidency

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Format: Paperback

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Book Overview

It's a common complaint that a presidential candidate's style matters more than substance and that the issues have been eclipsed by mass-media-fueled obsession with a candidate's every slip, gaffe, and peccadillo. This book explores political communication in American presidential politics, focusing on what political insiders call "message." Message, Michael Lempert and Michael Silverstein argue, is not simply an individual's positions on the issues...

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