Creatures of Politics: Media, Message, and the American Presidency

by Michael Lempert and Michael Silverstein

Book Overview

It's a common complaint that a presidential candidate's style matters more than substance and that the issues have been eclipsed by mass-media-fueled obsession with a candidate's every slip, gaffe, and peccadillo. This book explores political communication in American presidential politics, focusing on what political insiders call "message." Message, Michael Lempert and Michael Silverstein argue, is not simply an individual's positions on the issues...

• Format: Paperback
• Language: English
• ISBN: 0253007526
• ISBN13: 9780253007520
• Release Date: September 2012
• Publisher: Indiana University Press
• Length: 284 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"