Creativity@work

by S Ramachander

This interesting book discusses the concept of creativity and innovation in management. The author suggests that insight--rather than data--is the key ingredient for developing a different vision of where the business (or category, product, model, or brand) can go. Encouraging the manager to look beyond conventional wisdom, Creativity @ Work is fundamentally all about unlearning concepts. The author uses innovative scenario building to explain alternative approaches and change to managers. Meant for practical use, this book is structured like a workbook and contains numerous worksheets and tables, in addition to experiences and experiments drawn from real life.

• Format: Paperback
• Language: English
• ISBN: 0761934944
• ISBN13: 9780761934943
• Release Date: October 2006
• Publisher: Sage Publications Pvt. Ltd
• Length: 204 Pages
• Weight: 0.67 lbs.
• Dimensions: 0.5" x 6.3" x 7.5"