Creativity Inc.: by Ed Catmull Conversation Starters Ed Catmull, President of Pixar and Walt Disney Animation Studios, shares his perspective on creativity and business in his first book, Creativity, Inc. This is the first book to show the inner workings of Pixar Animation as well. In this book, Catmull discusses leadership concepts such as The Braintrust, The Ugly Baby and The Hungry Beast, and The Unmade Future. In Catmull's words, Creativity, Inc...
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