Creativity in Public Relations

by Andy Green

Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. Creativity in Public Relations seeks to address... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0749435887
• ISBN13: 9780749435882
• Release Date: June 2001
• Publisher: Kogan Page
• Length: 208 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.6" x 6.3" x 9.2"

Customer Reviews

A must for any business' PR department

Innovation sells. "Creativity in Public Relations" is a guide to bringing new ideas to the world of public relations. Emphasizing the creative process, the value of developing new methods over letting old ones stagnating, and using methods to create new opportunities for one's business. A fully updated fourth edition uses recent developments to provide many new ideas, making "Creativity in Public Relations" a must for any business' PR department.

It's a real heavyweight book with lighter moments.

It's probably the best summary and introduction to understanding howwe go about being creative. It is of general interest beyond the public relations field