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Paperback Creativity In Context: Update To The Social Psychology Of Creativity Book

ISBN: 0813330343

ISBN13: 9780813330341

Creativity In Context: Update To The Social Psychology Of Creativity

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Format: Paperback

Condition: Good

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Book Overview

This book preserves the original content and provides some insight into recent developments in the social psychology of creativity. It begins to study the ways in which social factors can serve to maintain creativity and cognitive mechanisms by which motivation might have an impact on creativity.

Customer Reviews

2 ratings

Best Book for Understanding the Social Impact on Creativity

I am a management consultant for major corporations and also write business books. My clients frequently ask me to help them understand how to make their companies more creative. Almost all books on this subject ignore the influence of other people on the creative person. Teresa Amabile does just the opposite, and puts creativity into a context to explain how to establish a creative environment for everyone. This book is an update of her earlier work, and the additions are very valuable. If you are a business person who wants to learn how to grow sales and profits faster, you need to understand the lessons in this book. She wrote a summary of this book recently in HARVARD BUSINESS REVIEW that you may want to read, also. CORPORATE CREATIVITY is another good book on this subject.

Required reading for students of creativity.

Outstanding analysis of psychological research on creativity and motivation. Must reading for scholars and laypeople alike who are interested in creativity.
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