Creativity for Innovation Management

by Ina Goller and John Bessant

Creativity for Innovation Management is a rigorous yet applied guide which illustrates what creativity is, why it matters, and how it can be developed at both individual and group levels. Unlike many technique-oriented books, this book will combine theory and practice, drawing on the latest research in psychology, organizational behaviour, innovation and entrepreneurship.

This exciting new text outlines the necessary skills and competences...

• Format: Paperback
• Language: English
• ISBN: 1138641324
• ISBN13: 9781138641327
• Release Date: March 2017
• Publisher: Routledge
• Length: 344 Pages
• Weight: 1.07 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"