Creativity: Innovation 01.04

by Jean Lammiman and Michel Syrett

Fast track route to fostering and exploiting a creative dynamic in any organisation Covers the key areas of creative team working and brainstorming, leading projects with a creative output, choosing and backing winning ideas and motivating and rewarding staff Examples and lessons from some of the world's most creative businesses, including AOL Time-Warner, BMW, IDEO and Nortel Networks, and ideas from the smartest thinkers, including Edward de Bono,...

• Format: Paperback
• Language: English
• ISBN: 1841123188
• ISBN13: 9781841123189
• Release Date: April 2002
• Publisher: Capstone
• Length: 118 Pages
• Weight: 0.27 lbs.
• Dimensions: 0.4" x 5.0" x 6.8"