Creativity at Work: Developing the Right Practices to Make Innovation Happen

by Jeff Degraff

Book Overview

Although many leaders acknowledge and invest in creativity, we seldom see it hold a credible place in the business development process. Creativity at Work takes a practical approach to creativity, showing how to select practices to produce results and add value. The authors explain how to:
* Understand the creative preferences of organizations, departments, work groups, and individuals
* Identify and compare the different creativity profiles...

• Format: Hardcover
• Language: English
• ISBN: 0787957259
• ISBN13: 9780787957254
• Release Date: August 2002
• Publisher: Jossey-Bass
• Length: 240 Pages
• Weight: 0.99 lbs.
• Dimensions: 0.9" x 6.6" x 8.8"

Customer Reviews

Theory Made Practical

Books on creativity are often interesting to read but almost impossible to translate into practice. Not so with this book. This book broadened my personal definition of creativity; it challenged me to consider creativity as a core competency in more than just innovation. Distinguishing it from other books that I have read, it focuses more on the specific outcomes of creativity instead of the sometimes mysterious process of creativity. It makes the often implicit skills involved in creativity much more explicit. On a practical note, it serves as a toolkit with an array of different assessment tools, exercises, and suggestions for generative work that can be tailored to different organizational needs at different times. We're currently using these tools in a healthcare setting, but I think they could be equally well applied to a myriad of other settings. This book has been a great addition to my business bookshelf - accessible, easy to read, and full of useful suggestions - I think of it as a user's guide to fostering and tailoring creativity in the work place.

Getting a Handle on Creativity

If you thought creativity was an elusive and muse-driven quality ascribed to only artistic types of people, this book will set you straight. Here is a tangible approach to making creativity work for you and your organization. It will help you assess your needs, select the most effective practices for your situation and identify the people you need for successful implementation. The straightforward format and accessible language makes this a practical handbook for any level of manager or consultant in organizations large and small.

Creative Work vs. Just a Job

Creativity at Work is a must read for anybody who wants their job to be more than just work. It surveys all of the elements of an organization and then clearly supports the reader on his/her professional journey with the necessary tools to attain results. It's well-written, easy to read and tells all of the stories one needs to stimulate their creativity and own ideas. It is the only book that I have read and finished believing that I could now add value to the folks I work with in innovative and concrete ways.