Creativity and Advertising: Affect, Events and Process

By Andrew McStay

Book Overview

@text Andrew McStay identifies and explores key historical, cultural and philosophical discourses that give rise to contemporary notions of advertising creativity.

• Format: Paperback
• Language: English
• ISBN: 0415519551
• ISBN13: 9780415519557
• Release Date: April 2013
• Publisher: Routledge
• Length: 192 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.6" x 6.1" x 9.1"