Creative Strategy: Reconnecting Business and Innovation

by Chris Bilton and Stephen Cummings

People tend to think of creativity and strategy as opposites. This book argues that they are far more similar than we might expect. More than this, actively aligning creative and strategic thinking in any enterprise can enable more effective innovation, entrepreneurship, leadership and organizing for the future. By considering strategy as a creative process (and vice versa), the authors define 'creative strategy' as a mindset which switches between...

• Format: Paperback
• Language: English
• ISBN: 1405180196
• ISBN13: 9781405180191
• Release Date: April 2010
• Publisher: Wiley-Blackwell
• Length: 275 Pages
• Weight: 1.14 lbs.
• Dimensions: 0.7" x 6.8" x 9.6"