Creative Strategy: Reconnecting Business and Innovation

by Chris Bilton and Stephen Cummings

People tend to think of creativity and strategy as opposites. This book argues that they are far more similar than we might expect. More than this, actively aligning creative and strategic thinking in... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1405180196
• ISBN13: 9781405180191
• Release Date: April 2010
• Publisher: Wiley-Blackwell
• Length: 275 Pages
• Weight: 1.14 lbs.
• Dimensions: 0.7" x 6.8" x 9.6"