Creative Strategy in Advertising

by Bonnie L. Drewniany and A. Jerome Jewler

Book Overview

Focuses on the idea that good advertising always starts with an understanding of people and an awareness of their needs. The text moves through the creative process step-by-step, first focusing on the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1439082707
• ISBN13: 9781439082706
• Release Date: March 2010
• Publisher: Wadsworth Publishing
• Length: 352 Pages
• Weight: 1.40 lbs.
• Dimensions: 0.6" x 8.0" x 9.8"

Customer Reviews

Accurate Description--little late.

It took longer than my other books to arrive but when it did it was in used condition as description said. Sastified overall.

A Necessary Resource for Communication, Advertising, PR, and Layout Design Majors!!!

I have had much success with this book. My professor is the editor of a widely read prestigious magazine, and she truly believes in this text. Our class has welcomed many guest speakers in the fields of Advertising, PR, and Design who all reviewed this text and found its contents to support what they practice in their professional work. It does have some content that is slightly outdated, but with such rapid upgrades in software, this is expected. This will be one book from college I will not likely sell back!

It's a Keeper

I am a first year advertising student at Georgian College, Canada and we used this book for our copywriting class. Our teacher reccomended we keep it for future reference and that is what I will definetly do. This book was very easy to read and informative.

new edition out

NOT A REVIEW. The 7th edition of this book is out (August 2000)

Creative and interesting

I found this book to be creative interesting to the reader. Compared to ither books in the same field it's almost the best