Creative Strategy and the Business of Design

by Douglas Davis

Book Overview

The Business Skills Every Creative Needs

Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers.

Inside,...

• Format: Paperback
• Language: English
• ISBN: 1440341559
• ISBN13: 9781440341557
• Release Date: June 2016
• Publisher: How Books
• Length: 208 Pages
• Weight: 1.02 lbs.
• Dimensions: 0.5" x 5.9" x 8.9"