Creative Strategies: Idea Management for Marketing, Advertising, Media and Design

by Mario Pricken

Advertising concepts and ideas are an endlessly renewable resource, but they need careful nurturing in order to reach their full potential. However, with the right approach to creativity, any ad agency or marketing department can become an idea factory that produces great work, time and time again.

This book showcases 230 campaigns from all over the world, ranging from print ads and product designs to virals and installations. Mario Pricken...

• Format: Hardcover
• Language: English
• ISBN: 0500515409
• ISBN13: 9780500515402
• Release Date: December 2010
• Publisher: Thames & Hudson
• Length: 312 Pages
• Weight: 4.05 lbs.
• Dimensions: 1.3" x 9.2" x 10.5"