Creative Marketing: A New Management Philosophy: The Pathway to Market Supremacy

by Robin Luke

Creative Marketing lifts marketing theory and practice to a higher order, -a third level above Operational and Strategic Marketing. It provides a new mapping structure, rationale, market research methodology and a new unifying philosophical basis. It involves a new and highly proactive approach to superior market value creation. A secondary objective of the text is to draw marketing back into the province of general management, acknowledging that...

• Format: Paperback
• Language: English
• ISBN: 1452526451
• ISBN13: 9781452526454
• Release Date: November 2014
• Publisher: Balboa Press Australia
• Length: 154 Pages
• Weight: 0.82 lbs.
• Dimensions: 0.4" x 8.5" x 11.0"