Creative Management: A Classic on Successful Management, Leadership, Creativity and Motivation

by William Marsteller

1992 NTC CRAIN BOOKS SOFTCOVER This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0844231193
• ISBN13: 9780844231198
• Release Date: January 1992
• Publisher: NTC/Contemporary Publishing Company
• Length: 164 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"

Customer Reviews

I was there

I was there while these essays were being written. Most of the subject matter is as applicable today as it was then. Bill was a brilliant manager and owner, one of the most creative people I ever knew. Don't miss the last selection, "The Womderful World of Words." Five stars...twice.

A view into the past

A very interesting (and fun) read - while Marsteller's experiences are understandably dated (he died some time back, and many of the pieces in this book go back to the 60s and 70s), I found this to be a fascinating view into the thought processes that guided management in the pre-Internet age. Much of it still seems to apply.