Creative Direct Mail Design: The Guide and Showcase

by Wendy Lyons and Sheree Clark

Book Overview

Features secrets for staying on the cutting-edge of the industry as revealed by nine of the world's top direct mail designers known for creating direct mail that gets results. Great tips from... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1564964361
• ISBN13: 9781564964366
• Release Date: December 1999
• Publisher: Rockport Publishers
• Length: 160 Pages
• Weight: 1.50 lbs.
• Dimensions: 0.4" x 9.3" x 9.3"

Customer Reviews

A Great Book for Designers!

Creative Direct Mail Design is a book I keep coming back to again and again. When I get stuck for an idea, or I'm looking for something different to try, this book is the one I open first. Clark and Lyons have put together a great reference book filled with wonderful examples of direct mail. The diversity and creativity of these many designs are always inspiring. Each section begins with a showcase of one standout design piece and the story behind it. And with each chapter there is a tips section the authors have put together which is filled with things you should know, have known but probably forgotten, and a few you haven't thought of. I've had this book for three years now, and it's still one of the best design reference books I've got.