Creative Cost-Benefits Reinvention: How to Reverse Commoditization Hell in the Age of Customer Capitalism

by Christian Dussart

Book Overview

This book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations. Using concrete examples this book will help to change businesses approach by acting not only on the economic analysis presented, but also on the diagnosis of commoditization and the recommendations for creation of customer value. The common thread throughout this approach is the obsession with customer...

• Format: Paperback
• Language: English
• ISBN: 134928971X
• ISBN13: 9781349289714
• Release Date: January 2011
• Publisher: Palgrave MacMillan
• Length: 174 Pages
• Weight: 0.51 lbs.
• Dimensions: 0.4" x 5.5" x 8.5"