The Creative Brain

by Ned Herrmann

Book Overview

Ned Herrmann s widely acclaimed book traces the scientific and historical basis of his innovative Whole Brain® Thinking approach. Filled with personal anecdotes, data, useful charts and practical,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0944850022
• ISBN13: 9780944850022
• Release Date: September 1989
• Publisher: Ned Herrmann Group, the
• Length: 456 Pages
• Weight: 2.90 lbs.

Customer Reviews

Spurred my burning interest in understanding the world's most powerful portable thinking machine loc

This wonderful book was my first brain book that helped me to understand my learning, thinking & decision making preferences - my brain dominance, to be precise. It came with a valuable assessment tool, the Herrmann Brain Dominance Instrument. I felt very good after learning about my scored results (from the author's outfit in the United States) with the tool, which eventually allowed me to exploit my capabilities - & to overcome my limitations - in both professsional & personal terms. The book also had an interesting story about the author, Ned Herrmann, & his amazing journey of personal self-discovery. He was trained as a physicist & worked at General Electric in a management function. Yet, he also enjoyed an active career as a performing artist - first as a singer & later as a painter/sculptor. It was rather a thick book, printed in large format, with 400 odd pages, but it was filled with personal anecdotes, solid data, & useful charts. I had enjoyed reading - & reflecting upon - the book very much at the time I had bought it in the late 80's. I was then working as a General Manager of a high- technology laboratory (Real Time Graphics) from Sweden, with a research focus in developing value-added applications with their proprietary real-time man-machine communication software, designated as 'EyesScream'. In reality, Ned Herrmann's book game me a lot of valuable application insights, particularly from the standpoint of cognitive ergonomics. The experiences allowed me to work efficiently & effectively with many customers. Subsequently, I went on to acquire the author's second book, The Whole Brain Business Book, in the mid-90s. WOW, another wonderful book from Ned Herrmann! In it, the author expanded my understanding of the metaphorical four-quadrant model of the brain & its corresponding learning, thinking & decision making styles: logician, organizer, communicator, & visionary. I also enjoyed reading the book very much as I felt really inspired & empowered after learning how to harness the power of the whole brain. In some way, the two books spurred my burning interests on a continuing quest for better understanding of the world's most powerful portable thinking machine, located between my two ears!

This book changed my life

This book is easy to read for either hemisphere dominant people. It is extremely useful for creative group projects and your personal life. Most definently a five star, must have book!

A personal journey in discovering brain dominance

Ned Herrmann is a man with a mission -- to help people understand their own mental makeup and to use it effectively. The Brain Book is a story of a personal journey in self discovery, that is at the same time, both scientific and creative. Herrmann had a 20 year business career at General Electric as director of Management Education. He also enjoyed an active career as an artist -- first as a singer and later as a painter. An illness forced him to abandon singing and take up painting and his dual success as business leader and creative type led him to a study of the brain itself.Moving from a physiological model, he has devised a four quadrant metaphorical model to define thinking styles which are measurable through a simple test -- the Herrmann Brain Dominance Instrument. The book has enormous benefits for self understanding but goes beyond that to provide a means of dealing with others in the world of work and life. It also provides a schema for the enhancement of personal and organizational creativity. The book practises what Ned Herrmann preaches. It is filled with solid data, charts and validation. It is well organized and moves sequentially through an understanding of his findings. It is filled with personal anecdotes, entertaining cartoons and drawings which reveal the author's considerable talent and it presents a vision of a world that uses all human thinking modes effectively. His four quadrants are aptly illustrated and represented to educate and inspire the reader. It is a particularly useful book for those charged fostering creativity in the business community and provides solid directives that are at the same time sensible and visionary.

Excellent - a breakthrough in brain dominance thinking

Ned Herrmann, while working at GE, conducted studies on the preferred thinking modes of various groups of people with different areas of brain dominance. As a result of these studies he arrived at a circular model of the brain divided into four quadrants (instead of the two halves formerly associated with "right brain-left brain" thinking) Each of the four quadrants represents a thinking mode such as "analyze","Organize","personalize" and "strategize". This represents a breakthrough, of international importance, in our understanding of brain dominance and the thinking brain. Submitted by Robert H. Herrmann.

Ned Herrmann gives us the owners manual for the brain!

"The Creative Brain" is many things. It is a revealing grand tour of the four corners of the brain and it is a lucid treatment on how those specialized parts of the brain interact. It also not only enlightens us to the exciting notion of thinking preferences, but it introduces us to the the HBDI which acurately measures individual preferences. If you desire to understand yourself, the people around you, or why people do the things they do the way they do them, READ THIS BOOK. I have a lot more to say about Ned Herrmann and his book(s), check out my web site at: http://www.emi.net/~kloring