Creative B2B Branding (No Really: Building a Creative Brand in a Business World

by Scot McKee

B2B brand communications have changed little in the last 25 years, until now. This book combines experience, insight, anecdote, observation and example to demonstrate how businesses can dramatically... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1906884129
• ISBN13: 9781906884123
• Release Date: March 2010
• Publisher: Goodfellow Publishers Limited
• Length: 240 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.6" x 9.2" x 6.1"