Creative Advertising: Ideas and Techniques from the World's Best Campaigns

by Mario Pricken

Book Overview

Unravels the creative processes behind some of the most original and effective advertising campaigns in recent years. Pricken showcases over 200 examples of international advertising from a wide range... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0500284768
• ISBN13: 9780500284766
• Release Date: May 2004
• Publisher: Thames & Hudson
• Length: 265 Pages
• Weight: 3.08 lbs.
• Dimensions: 0.8" x 9.5" x 10.8"