Creative Advertising: Ideas and Techniques from the World's Best Campaigns

by Mario Pricken

Book Overview

Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0500284768
• ISBN13: 9780500284766
• Release Date: May 2004
• Publisher: Thames & Hudson
• Length: 265 Pages
• Weight: 3.08 lbs.
• Dimensions: 0.8" x 9.5" x 10.8"