Creating Winning Value Propositions: Marketing Leadership: Straight-Forward Tips and Tools

by Pam Ingmire

Filled with pro tips and examples, this book will show you how to create a business, product or service value proposition that is remarkable, relevant, unique and true. What's a value proposition? It's a precise and focused statement that shows the value you bring to your customers and why you beat your competition. Sounds easy, right? Well, not really. Do you know what the key customer insight is? What do you have that the competition doesn't? Do you know the key functional and emotional benefits? Have you thought about using superlative claims? This book is going to walk you through the process and give you pro tips and examples throughout. With a winning value proposition, you can write your business plan to secure funding/investors, provide it to your communications team to develop marketing campaigns, align your sales force, share it with your vendors so they understand what you need, provide in requests for quotes / proposals, and more. Basically, it is THE foundation of a successful business, service or product launch. As a bonus, you get an alphabetical list of positive and negative emotions. From "Able" to "Zealous" you'll find 378 positive emotions listed. And, from "Abandoned" to "Worthless" you'll find 618 negative emotions listed. A great resource for anyone writing value propositions.

• Format: Paperback
• Language: English
• ISBN: 1520957556
• ISBN13: 9781520957555
• Release Date: April 2017
• Publisher: Independently published
• Length: 71 Pages
• Weight: 0.35 lbs.
• Dimensions: 9.0" x 0.2" x 6.0"