Creating the Virtual Store: Taking Your Web Site from Browsing to Buying

by Magdalena Yesil

Countless companies all over the world now have their own Web sites where people can explore and evaluate their goods and services. Now the trick is to turn those who are "just looking" into buyers by... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0471164941
• ISBN13: 9780471164944
• Release Date: November 1996
• Publisher: Wiley
• Length: 384 Pages
• Weight: 1.50 lbs.
• Dimensions: 0.9" x 7.5" x 9.3"

Customer Reviews

Excellent resource for commercial web sites

I thought I'd learn some of the technical nitty gritty about electronic transactions from this book (the author is a founder of Cybercash), but was pleasantly surprised at how much good business information is also there. Lots of facts, many myths dispelled, and an enjoyable book to read. This is an excellent reference for the world of electronic commerce