Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage

by Peter L Phillips and Peter L. Phillips

Book Overview

In one of the only books of its kind, a veteran design consultant offers the tools for success gained from nearly 30 years of developing corporate and brand identity programs. Readers will discover... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1581153244
• ISBN13: 9781581153248
• Release Date: March 2004
• Publisher: Allworth
• Length: 191 Pages
• Weight: 0.79 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"

Customer Reviews

Very good

This book goes into great detail about the aspects of a design brief and explains why briefs are good. I recommend it for those who are curious about writing briefs or who want to improve their skills in briefs.

From the need to know guy...

Material required to create a teaching lecture for college students. I suspect it will have material that will inspire and develop a quality learning situation.

Excellent and valuable read

I found this book after looking for a book that would help me in leading an in-house design firm at a non-profit. I think I instinctively knew some of the key principles in this book - however this book really spelled those out and gave me the tools to begin to implement them. Fundamentally the author's point is that designers must learn to deliver real value for the organization and in a language non-designers understand and appreciate. A well constructed design brief is the vehicle through which much of this can happen. As a result, "do you like it" is less likely to be the question we ask, rather it should be "does this solve a business problem". A simple but invaluable read, this book is designed for those of us who wrestle with the tension of leading designers who want space to be creative at the same time as we wrestle with "clients" who seemingly don't know what they want until they see the finished product - which of course they don't like. Well worth the read and highly recommended

Good book.

This book was very helpful and precise. I work for digital media designers, so this book not only helped me improve my skills, but helped me look more professional. :)