Creating Signature Stories: Strategic Messaging That Energizes, Persuades and Inspires

by David A. Aaker

Book Overview

Creating Signature Stories applies the power of storytelling-a key to any digital program-to strategic messaging.

• Format: Paperback
• Language: English
• ISBN: 1683506111
• ISBN13: 9781683506119
• Release Date: March 2018
• Publisher: Morgan James Publishing
• Length: 190 Pages
• Weight: 0.56 lbs.
• Dimensions: 0.4" x 5.5" x 8.5"