Creating Product Strategies

by Beth Rogers and Beth Rogers

Are you getting your products right? Marketing in the 1990s is being challenged by the increasing sophistication of consumers, together with their rising expectations about the pace of innovation.... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0415132568
• ISBN13: 9780415132565
• Release Date: April 1996
• Publisher: Routledge
• Length: 164 Pages