Creating Product Strategies

by Beth Rogers and Beth Rogers

Are you getting your products right? Marketing in the 1990s is being challenged by the increasing sophistication of consumers, together with their rising expectations about the pace of innovation. Developing new products or transforming old ones is an important part of any company's strategy. This text seeks to show how to stimulate the creativity needed to generate product ideas. It includes examples, exercises, creativity techniques worksheets and...

• Format: Paperback
• Language: English
• ISBN: 0415132568
• ISBN13: 9780415132565
• Release Date: April 1996
• Publisher: Routledge
• Length: 164 Pages