Creating Powerful Radio: Getting, Keeping and Growing Audiences News, Talk, Information & Personality Broadcast, Hd, Satellite & Internet

by Valerie Geller

Beyond Powerful Radio , the new edition of Creating Powerful Radio , is now available from Focal Press, complete with updated instructors manual. ISBN 9780240522241 Creating Powerful Radio For Managers, Programmers and Talent * GROW AUDIENCES - Increase your ratings LifeStage Demographics: Know your audience and how they listen. * PROGRAMMING Build exciting programming - even on dull news days - with proven techniques to guide programmers and talent...

• Format: Paperback
• Language: English
• ISBN: 0240519280
• ISBN13: 9780240519289
• Release Date: April 2007
• Publisher: Focal Press
• Length: 340 Pages
• Weight: 1.54 lbs.
• Dimensions: 0.8" x 6.1" x 9.0"