Creating Powerful Brands in Consumer, Service and Industrial Markets

By Leslie de Chernatony and Malcolm McDonald

This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0750659807
• ISBN13: 9780750659802
• Release Date: January 2004
• Publisher: Butterworth-Heinemann
• Length: 467 Pages
• Weight: 1.90 lbs.
• Dimensions: 0.9" x 6.0" x 9.5"