Creating New Markets in the Digital Economy: Value and Worth

by Irene C.L. Ng

Book Overview

Creating New Markets in the Digital Economy looks at how digitisation is radically changing the way we buy and experience products and services. Sharing her unique perspective of both business and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1107627427
• ISBN13: 9781107627420
• Release Date: April 2014
• Publisher: Cambridge University Press
• Length: 256 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.6" x 5.9" x 8.9"