Creating Market Insight: How Firms Create Value from Market Understanding

by Brian D. Smith and Paul Raspin

"Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight. Using numerous practical examples, learning points and provocative takeaways,... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0470986530
• ISBN13: 9780470986530
• Release Date: May 2008
• Publisher: John Wiley & Sons
• Length: 318 Pages
• Weight: 1.37 lbs.
• Dimensions: 0.9" x 6.4" x 9.0"