Creative Effective Advertising: Using Semiotics

by Richard D. Zakia and Mihai Nadin

Creating Effective Advertising is a guide to using semiotics, the science of signs, to create visual advertising. It teaches effective visual communication with the persons to whom an ad is targeted.... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0913069469
• ISBN13: 9780913069462
• Release Date: January 1994
• Publisher: Consultant Press
• Length: 160 Pages
• Weight: 1.95 lbs.
• Dimensions: 0.7" x 8.8" x 11.4"