Creating Corporate Reputations: Identity, Image, and Performance

by Grahame Dowling

Book Overview

Recent research suggests that corporate reputations are a valuable strategic asset for every company. This book outlines how high-status companies become corporate super brands and it presents managers with a framework to proactively enhance their corporation's desired reputation. Drawing on more than fifteen years of research, executive seminars, and consulting experience, Dowling emphasizes the roles that customer value and organizational culture...

• Format: Paperback
• Language: English
• ISBN: 0199252203
• ISBN13: 9780199252206
• Release Date: June 2002
• Publisher: Oxford University Press, USA
• Length: 320 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.7" x 6.5" x 9.2"