Creating Competitive Advantage: How to Be Strategically Ahead in Changing Markets

by Kevin Uphill

Book Overview

Today, the economic environment is global, highly sophisticated, and in continuous flux. Thus, the challenge for business leaders is to stay ahead of market flow and change, in order to gain competitive advantage. "Creating Competitive Advantage" explores why this pioneering can be the safest and best course for organizations to get ahead and guides leaders on how to forecast trends without increasing risk. It introduces the new concepts of market...

• Format: Paperback
• Language: English
• ISBN: B0725GJNZ5
• ISBN13: 9780749474393
• Release Date: February 2016
• Publisher: Kogan Page
• Length: 248 Pages
• Weight: 0.87 lbs.
• Dimensions: 0.5" x 6.1" x 9.3"