Creating and Managing a CRM Platform for your Organisation

by Richard Boulton

Book Overview

More than ever, organisations are facing a data avalanche from various sources, be they in electronic or hard copy format. How an organisation manages this ever-increasingly important resource - data - can benefit or hinder its ability to achieve its objectives.

Creating and Managing a CRM Platform for Your Organisation

not only covers how the principles of data management, including data quality and data security, can...

• Format: Paperback
• Language: English
• ISBN: 1138335800
• ISBN13: 9781138335806
• Release Date: January 1
• Publisher: Gower
• Length: 158 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"