Creating and Dominating New Markets

by Peter Meyer and Peter Meyer

Book Overview

"Many executives and managers want to create and then dominate new markets. The rewards include unmatched brand awareness, the luxurious financial position of having no competition, and the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0814406785
• ISBN13: 9780814406786
• Release Date: January 2002
• Publisher: AMACOM/American Management Association
• Length: 256 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.8" x 6.2" x 9.2"