Creating & Delivering Your Value Proposition: Managing Customer Experience for Profit

by David Pinder, Cindy Barnes, Helen Blake

Book Overview

In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This...

• Format: Paperback
• Language: English
• ISBN: 0749455128
• ISBN13: 9780749455125
• Release Date: October 2009
• Publisher: Kogan Page
• Length: 232 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.6" x 6.1" x 9.1"