Creating and Capturing Value Through Crowdsourcing

by Allan Afuah, Christopher L Tucci, Gianluigi Viscusi

Book Overview

Examples of the value that can be created and captured through crowdsourcing go back to at least 1714 when the UK used crowdsourcing to solve the Longitude Problem, obtaining a solution that would enable the UK to become the dominant maritime force of its time. Today, Wikipedia uses crowds to provide entries for the world's largest and free encyclopedia. Partly fueled by the value that can be created and captured through crowdsourcing, interest in...

• Format: Hardcover
• Language: English
• ISBN: 0198816227
• ISBN13: 9780198816225
• Release Date: May 2018
• Publisher: Oxford University Press
• Length: 376 Pages
• Weight: 1.60 lbs.
• Dimensions: 1.2" x 6.3" x 9.3"