Creating a Company for Customers: How to Build and Lead a Market-Driven Organization

by Martin Christopher, Malcolm McDonald, Simon Knox

Competitive advantage comes from service and added value. The competitive arena has shifted towards an emphasis on people: employees and customers. Now, in order to command that crucial customer... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0273642499
• ISBN13: 9780273642497
• Release Date: April 2001
• Publisher: FT Press
• Length: 215 Pages
• Weight: 1.27 lbs.
• Dimensions: 0.9" x 6.4" x 9.5"