Creating & Delivering Winning Advertising & Marketing Presentations

by Sandra E. Moriarty

Book Overview

"The strength of this book is its sensitivity to the real problems involved in making a good presentation--listening, analyzing clients' expressed needs, understanding the audience--as well as the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0844235318
• ISBN13: 9780844235318
• Release Date: January 1995
• Publisher: McGraw-Hill Companies
• Length: 256 Pages
• Weight: 1.03 lbs.
• Dimensions: 0.5" x 8.6" x 11.0"