Create a Brand That Inspires: How to Sell, Organize and Sustain Internal Branding

by Wolfgang Giehl and F. Joseph LePla

Book Overview

It takes strength to compete. Becoming a well-known and well-regarded brand enhances a company s strength. Internal branding especially in service industries is essential for longevity, great... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1467039527
• ISBN13: 9781467039529
• Release Date: May 2012
• Publisher: Authorhouse
• Length: 232 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"