Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform

by Alex Yastrebenetsky, Michael Loban, Alex Yastrebenetsky

Book Overview

In 2019, $130 billion was spent on digital advertising alone, as major retailers, consumer packaged goods companies (CPG), and media outlets embraced the ever-online customer. Despite these massive digital marketing budgets driving global ad campaigns, many marketers still lack the confidence to answer the age-old question: Is my campaign working?

Crawl, Walk, Run is your practical guide for navigating each stage of analytics maturity,...

• Format: Paperback
• Language: English
• ISBN: 1544509871
• ISBN13: 9781544509877
• Release Date: September 2020
• Publisher: Lioncrest Publishing
• Length: 278 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.6" x 5.5" x 8.5"