Crash Course in Marketing for Libraries

by Sara Swanson and Susan W. Alman

Explains effective marketing strategies and identifies the tools needed to boost the visibility and increase the use of your library in the community.

Marketing a library's programs or services takes more than sending out a flyer or posting an announcement on the website. Effective marketing is important for every library, as it can lead to a significant increase in library use--which is a major factor in budget justification. Crash...

• Format: Paperback
• Language: English
• ISBN: 1610698703
• ISBN13: 9781610698702
• Release Date: December 2014
• Publisher: Libraries Unlimited
• Length: 216 Pages
• Weight: 1.32 lbs.
• Dimensions: 0.6" x 8.4" x 10.9"