Crafting the Service Environment

by Jochen Wirtz

Designing the service environment is an art that involves a lot of time and effort, and can be expensive to implement. Service environments relate to the style and appearance of the physical surroundings and other experiential elements encountered by customers at service delivery sites. Crafting the Service Environment focuses on the key dimensions of service environments in the servicescape model and not much on its other aspects. This...

• Format: Paperback
• Language: English
• ISBN: 1944659307
• ISBN13: 9781944659301
• Release Date: September 2017
• Publisher: Ws Professional
• Length: 57 Pages
• Weight: 0.20 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"