Crafting the Customer Experience for People Not Like You: How to Delight and Engage the Customers Your Competitors Don't Understand

by Kelly McDonald

Book Overview

Deliver a better business experience, for every kind of customer A "one-size fits all" approach to customer service is no longer viable. Businesses competing on service need to understand and cater to... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1118360729
• ISBN13: 9781118360729
• Release Date: November 2012
• Publisher: Wiley
• Length: 197 Pages
• Weight: 2.40 lbs.
• Dimensions: 0.7" x 6.4" x 9.3"