Crafting Strategy: Embodied Metaphors in Practice

by Claus D. Jacobs and Loizos Heracleous

Book Overview

The rationalist approach to strategizing emphasizes analytical and convergent thinking. Without denying the importance of this approach, this book argues that strategists must learn to complement it... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1107411696
• ISBN13: 9781107411692
• Release Date: November 2012
• Publisher: Cambridge University Press
• Length: 260 Pages
• Weight: 0.78 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"