Crafting Persuasion: The Leader's Handbook to Change Minds and Influence Behavior

by Bob Pearson, Ed Tazzia, Kip Knight

Book Overview

Every leader realizes the importance of an effective communication strategy. But, how do you consistently succeed in telling the story of your brand or organization? It takes a model and a guidebook written by three authors who have spent decades learning the art and science of creating powerful stories for some of the world's best marketing organizations. Crafting Persuasion describes the ABCDE model (audience, behavior, content, delivery and evaluation)...

• Format: Hardcover
• Language: English
• ISBN: 0999662341
• ISBN13: 9780999662342
• Release Date: July 2019
• Publisher: 1845 Publishing
• Length: 246 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"