Cracking the AD Code

by David Mazursky, Sorin Solomon, Jacob Goldenberg, et al.

Book Overview

Do you need to produce successful creative ideas in advertising? If so, then you need this book. For the first time, the secret of inventing new creative campaigns is unlocked, and practical tools are... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0521675979
• ISBN13: 9780521675970
• Release Date: April 2009
• Publisher: Cambridge University Press
• Length: 178 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.4" x 6.8" x 9.5"